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Empathising, creating and making since 2010

Dormant UI Components? No Time for Maintainance?

Uncover UX issues, spring clean your UI libraries and reinvigorate your Design System. Easily govern consistency across different teams and initiatives. Support more developers and products with accessible and validated design patterns. Get rid of single use components and leverage reusability. Get my cv

On-demand Product Design Support

Let's talk, get started with a quick audit. My name is Wai, rhymes with hay and the month of May. Need my help on a complex contract? Save a copy of my CV and get in touch.

Research Below the Surface

Deep-dive beneath the tip of the iceberg. Uncover unknown UX nuances and UI quirks.

Create Harmonious Journeys

Inclusive and accessible to all. Consider diverse customer needs that meet with international standards.

Optimise your Design Systems

Harness the power of your libraries. Ship fast, scale and make maintainance less of a chore.

Rev up your UX Game

Refine your design vibes, manage your tasks efficiently, polish up your design process.

Unfettered UI Artistry

Accerlerate delivery, advance swiftly. Declutter and reduce costs.

Navigating the UX Space

I can help with team management, career development, coaching, mentoring and guidance.

"I have worked with Wai on a number of projects. He is intuitive, efficient and a pleasure to work with. He has the ability to come up with innovative problem-solving solutions which contribute greatly to the successful outcome of our projects. I would not hesitate in recommending his services"

Michael Pullman · Head of Digital · Wild Frontiers

Redesigning the flow of funds

Currency exchange experience

On a short term tenure with a limited budget and access to users, this is the story of how I reconceptualised the user experience of an existing platform where design was not originally a consideration. Read this

"Wai has been extremely inspirational and motivating in my transition from graphic design to UX/UI design. I would not have pursued this journey without the encouragement and expertise that he shared! We have collaborated on a few projects together and I've found Wai to be a pleasure to work with. He is generous with his knowledge sharing of design systems and best practices, whilst being open to my feedback and suggestions. Working with Wai has been an educational and positive experience and I'm grateful for his coaching and collaborative approach - would highly recommend!"

Suyin Irena Lim · Mentee